Product Track - Monday

7:00AM: Registration sponsored by Rightpoint opens

Registration opens by the Egg Wall in the Lobby Area at Fontainebleau. Please note that registration is open until 5pm on Monday. 

7:30AM: Breakfast & Expo

Enjoy a lovely breakfast served in the Partner Village. The breakfast is sponsored by Annex Cloud. 

8:40AM: Welcome to Ascend 2019!

Join us in general session and learn how to get the best out of this year's Ascend conference.

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8:50AM: Keynote: Episerver Product Strategy and Roadmap with Chief Product Officer, Justin Anovick

Join Episerver's Chief Product Officer, Justin Anovick to get right up-to-date on Episerver’s vision and product strategy for 2019 and beyond. You'll understand what Episerver's product roadmap for content, commerce, and marketing means to you and how it translates into significant investments we’ve made in areas such as cross-channel campaign management, artificial intelligence (AI) and autonomous personalization, all designed to empower you to achieve continuous one-to-one engagement with your customers through truly immersive experiences.

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9:35AM: Keynote: Content is the Currency of Human Connection

Speaker: Deane Barker, Senior Director, Content Management Strategy, Episerver. 

10:20AM: Break

Reload your batteries in the Partner Village during the morning coffee break. Break is sponsored by Diagram. 

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10:50AM: Episerver 2020 Experience Delivery Roadmap

A new decade is upon us. Individual experiences, data, and intelligence is more important than ever before. Hear about how Episerver will let you work smarter, not harder, to meet the demands of the future.

Speakers: Joakim Platbarzdis, Senior Product Manager & David Bowen, Vice President, Product Management, Episerver. 

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11:30AM: Great things you can do with your Episerver solution TODAY

You have heard about the future with your investment with Episerver, but Joakim and John are here to tell you what you can achieve with your platform once you’re back a your desk. Discover some of the features that you may have overlooked and prepare to amaze your colleagues.

Speaker: Joakim Platbardzdis, Sr. Product Manager & John Field, Product Marketing Manager, Episerver. 

12:00PM: Lunch

Lunch will be served in Partner Village. Lunch is sponsored by Brilliance & Voicify.  


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1:00PM: Panel Discussion with customers

Panel Discussion with customers led by Nate Barad, Director Product Marketing, Episerver. 


  • Rachel Chapman, Manager, Digital & Web Strategy, Rapid7
  • Sharon Shepard, Director, Digital Marketing, Optos
  • Jeff Shih, Senior Director, Global Web, Benefit Cosmetics
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1:50PM: Adapting To Your Customers Digital Body Language

New channels, changed online behavior and rising customer expectations are pushing companies and organizations to deliver better experiences across channels. But how do you deliver the right message to the right person at the right time?

In this session we will go through how to humanize the interactions by using the digital body language, moving from segmentation towards individualization. We will among other things cover:

  • How personalization is changing the way to build meaningful relationships between brands and customers
  • Quick-win approach of how to get started with personalization
  • Real life examples of personalization from Episerver customers.

Speaker: Mårten Bokedal, Sr. Marketing Manager Nordics, Episerver. 

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2:30PM: Benchmark Data from 160 Digital Commerce Websites

Most marketing and ecommerce executives have one thing on their mind. “Is my website performing ok?” One way to answer this question is to benchmark your website against a large sample size. Lucky for you, we have such a data set! In this session, Senior Director, Commerce Ed Kennedy will share the analytics data from Episerver’s 2019 B2C Dot-Com Report, a benchmark study of 160 websites.

Attend this session to:

  • Discover if you are outperforming or underperforming the average metrics of ecommerce website’s we track
  • Identify at least one metric you can focus on and the specific tactics to improve this metric.

Speaker: Ed Kennedy, Sr. Director Commerce, Episerver. 

3:00PM: Break

Reload your batteries in the Partner Village during the afternoon coffee break. Break is sponsored by Diagram. 

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3:30PM: Machine learning with Episerver

Microsoft is working to make machine learning tools more accessible with their Azure Machine Learning Service and the ML.NET library. We will discuss and demonstrate how we can look to start leveraging these new features within our Episerver implementations, and what we can look forward to in the future regarding machine learning in our web applications.

Speaker: David Boland, Sr. Developer, Nansen.  

4:10PM: Customer Story: Dolby + Valtech

Speakers: Keegan Govender, Valtech & Leah, Dolby. 

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4:50PM: Presenting the Mobile Framework

Many organizations want to provide greater convenience for their loyal customers by offering them a best-in-class mobile app experience; however, doing so typically requires hiring specialized mobile expertise and can be time- and capital-intensive. Made to Engage will review how they overcame traditional mobile development challenges and quickly created leading iOS and Android apps on Episerver, using the Branding Brand mobile framework, just in time for holiday.

Speaker: Chris Mason, CEO and Co-founder, Branding Brand. 

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5:20PM: Cocktail Reception in Partner Village sponsored by Valtech

As the 1st day at Episerver Ascend comes to a close, it’s time to step out of the sessions and labs, and into our Monday Night Reception, featuring good conversation and even better libations. This year, our Cocktail Reception is sponsored by Valtech.

Product Track Agenda