Labs Marketer - Tuesday

7:00AM: Registration sponsored by Rightpoint opens

Registration opens by the Egg Wall in the Lobby Area at Fontainebleau. Please note that registration is open until 4pm on Tuesday. 

7:30AM: Breakfast & Expo

Enjoy a lovely breakfast served in the Partner Village. 

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8:40AM: Day 2 Welcome with Jessica Dannemann, CMO

Day 2 Welcome with Jessica Dannemann, CMO, Episerver. 

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8:50AM: Keynote: Amy Purdy - 2018 Paralympic Silver Medalist, 2014 Paralympic Bronze Medalist, and Three-Time World Cup Gold MedalistTop-Ranked Adaptive Snowboarder in the U.S.

At 19, after experiencing flu-like symptoms, Amy was rushed to the hospital in a state of septic shock. En route, she experienced respiratory and multiple organ failure which caused her to lose circulation to her extremities. When she entered into the hospital she was given less than a 2% chance of survival, put on life support and placed into a coma.

After going through this life-altering experience, Amy challenged herself to move on with her life and attain goals that even those who have both legs struggle to achieve. Just three months after her kidney transplant, Amy entered the USASA National Snowboarding Championship where she won medals in three events.  Today, she is the most decorated Paralympic snowboarder in US history and a three-time Paralympic Medalist. She is the only double leg amputee competing at the world class level.

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9:35AM: Diversity is good for business - Women's Panel led by Jessica Dannemann, CMO, Episerver

Join us in General Session for an inspiring morning panel led by Episerver's CMO, Jessica Dannemann. 

Guests: Allison Abraham Simpkins, Sr. Vice President, NA at Valtech, Lani Phillips, VP, US Partner Sales Organization - One Commercial Partner - Microsoft, Sheryl Kingstone, Research Vice President & General Manager - VOCUL, 451 Research & Nicole Erickson, Director of Marketing Operations & Technology, Applied Systems, Inc.

10:20AM: Break

Reload your batteries in the Partner Village during the morning coffee break. Break is sponsored by Diagram. 

10:50AM: 5 ways to improve your marketing automation efforts through the integration of Episerver Add-ons & Products

Are you taking advantage of the powerful capabilities of Episerver Campaign? Do you want to go beyond simple marketing automation workflows to increase customer outreach and engagement? In this lab, we will take a hands-on look at some of the highlights and features of Episerver Campaign that will help to improve your email campaigns. From intelligent target groups, to robust marketing automation flows and personalized email templates, to informative reports and analytics, this lab will help you take your campaigns to the next level!

Speakers: Chris Sharp, Sr. Manager, Technical Strategy & Evangelism, Episerver & Kevin Schofield, Digital Strategy Director,Verndale.

12:00PM: Lunch

Lunch will be served in Partner Village. Lunch is sponsored by Brilliance & Voicify. 


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1:00PM: How to create an engaging experience using blocks

How do we ensure customers and consumers promote our brand over our competition? Whether we are focused on B2B or B2C, one thing that is clear is that to achieve this we should look to enable our customers and consumers to build a relationship with us resulting in them becoming an ambassador for our brand or product.  In order to do this when our customer is interacting with us online, we need to keep them engaged by showcasing the right content at the right time.

In this lab, we explore how through utilizing Episerver blocks we can create an engaging customer experience by showing our customer the right content for where they are in their customer journey.

Speaker: Arnold Macauley, Delivery Director, Nansen. 

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2:10PM: The Conversion Rate Optimization Lab

The conversion rate optimization lab is intended for developers, marketers, or anyone else in an organization that wants to get started with conversion rate optimization and A/B testing. You may have heard about testing simple things like the color of a button, but how can you approach website optimization once you've picked the low-hanging fruit? We will work through frameworks for thinking about user psychology, experience, and design to uncover testable hypotheses for running winning A/B tests.

Speaker: Robert Carter, Sr. Web Analyst, Nansen. 

2:50PM: Break

Reload your batteries in the Partner Village during the afternoon coffee break. Break is sponsored by Diagram. 

3:20PM: Customer Service Representative UI - Try out the new feature

Join this lab to try out a preview of the new order management UI. Taking the role of a customer service representative you will get hands on experience with the brand new UI used to create and manage carts and orders.

Speaker: Per Gunsarfs, Manager Software Engineering, Episerver. 

4:00PM: Episerver Web, Partner & EIC Awards 2019

It's time to announce our winners in Episerver Web, Partner & EIC Awards for 2019!

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7:00PM: Final Night Party - LIV nightclub

As the sun sets and the night begins at the close of the final day of Ascend, there’s only one place to go to be seen. We’re taking over the legendary Miami nightclub LIV to create a movement of our own. Our final night party at LIV is sponsored by Niteco. 

Labs Marketer Agenda